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Action at amul
We bring you a compilation of photos from noteworthy events at Amul.v
| Action@amul - 2011 | |
| Dec 17, 2011 | 16th Amul Ice Cream Hoshin Kanri Meeting16th Amul Ice Cream Hoshin Kanri Meeting
GCMMF conducted its 16th Amul Ice Cream Hoshin Kanri meeting at Anand on 16th & 17th December, 2011. Managing Director, General Managers, Depot Ice Cream in-Charges, Zonal Managers, Ice Cream Logistic Incharges, Representatives from Ice Cram Manufacturing Units (ICMUs), Ad Agency, etc. participated in this meeting. There were around 100 participants in this meeting. During this meeting the group reviewed status of various Hoshins taken in the last Ice Cream Hoshin meeting and discussed various plans for the year 2012. |
| Dec 16, 2011 | Dr. V. Kurien honoured with Life Time Achievement Award by CNN-IBNDr. V. Kurien honoured with Life Time Achievement Award by CNN-IBN
Dr. V. Kurien, Father of the White Revolution, The Milkman of India & Architect of Operation Flood, founder Chairman of NDDB, GCMMF, NCDFI, IRMA among others, was honoured with the Life Time Achievement Award by CNN-IBN. While receiving the award, he said that integrity is crucial for success. CNN-IBN on Friday (16-12-2011) presented ‘Indian of the Year” awards in different categories to the people whose contribution have strengthened the foundation of our society and have helped build Brand India in the process.
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| Nov 29, 2011 | Dr.Kurien - 90th birthdayDr.Kurien - 90th birthday
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| Nov 17, 2011 | Visit of CLSA Team to AnandVisit of CLSA Team to Anand
Shri Anirudha Dutta, Executive Director, Equity Research, CLSA India Limited, Mumbai and his team including Overseas Members visited GCMMF Ltd., Anand on 17th November, 2011. CLSA India Ltd., is a leading Investment Bank and part of the Credit Agricole Group of France, headquartered in Hong Kong. |
| Oct 28, 2011 | Fantastic Puja ceremony performed by Amul to bliss Sauber F1 TeamFantastic Puja ceremony performed by Amul to bliss Sauber F1 Team
Today the unique puja ceremony was done to bless the Amul branded Sauber F1 team. India’s largest food brand Amul is the official partner of Sauber F1 team. This ceremony was attended by the national and international media. The Managing Director of Gujarat Co-operative Milk Marketing Federation Limited (Amul) Shri R S Sodhi, the Sauber Managing Director Ms Monisha Kaltenborn, the drivers Kobayashi and Perez were also remained present on the auspicious occasion. The team loved the auspicious Indian start to the races with pundit performing the puja with chanting pious slokas from Veda and also seeking blessings of Lord Ganesha for a great race filled with success and safety for all. This was totally unique type of Indian traditional ceremony which no other team has performed.
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| Oct 16, 2011 | Amul Ventures into Quick Service Restaurant Segment with Cafe AmulAmul Ventures into Quick Service Restaurant Segment with Cafe Amul
After touching a figure of 6,000 parlours across India, Amul, Asia's largest milk and milk products brand owned and marketed by the Gujarat Co-operative Milk Marketing Federation (GCMMF), is now venturing in quick service restaurants called Café Amul. Tasting success with the two Amul Cafes at Ahmedabad, GCMMF has opened two more Cafés in Ahmedabad & Bangalore on October 6th, 2011. "Venturing into value-added Retailing was a natural extension to us. We started with our Retailing Franchisee concept "Amul preferred Outlets" for selling our entire range of packed products. We next went for "Scooping Parlours" to sell value added Ice-creams. Our entry into Quick Service Restaurant is a natural fit with our business as Amul products go with all dishes one can think of. Our leadership in food business would get reinforced further with our Cafes." said R S Sodhi, Managing Director, GCMMF, during the inaugural function. He claimed that Café Amul stands to be the most franchise friendly Quick Service Restaurant Chain with nominal franchisee fees and no revenue sharing with the principal. He added that the investment per outlet is in the range of Rs 20-25 lakh. He further explained that Amul Cafe is a quick service restaurant concept spread over an area of 1,000 square feet and serves recipes like Amul Butter Pavbhaji, Amul pizzas, Amul cheese burgers, Dosas, sandwiches, ice cream, sundaes and milk shakes. |
| Sep 29, 2011 | Amul Sponsors Sauber F1 Team in IndiaAmul Sponsors Sauber F1 Team in IndiaIndia's largest food brand Amul is the official partner of Sauber F1 team at the inaugural Indian Grand Prix. Monisha Kaltenborn, Chief Executive of the Sauber F1 Team, said: “We are proud that we can announce this partnership with Amul, one of India's leading brands. Amul products are present in practically every household. Having spent my childhood in Dehradun, India, I have fond memories of Amul, especially the Amul butter."
R S Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation Ltd., welcomed Sauber F1 Team to the first ever F1 Grand Prix in India. He added that Amul's vision for success through teamwork, technology, speed and innovation matches the core values of Formula 1. For instance, technology has been the driving force for over 6 decades at Amul, be it for breed improvement, IT integration at village level for procurement, processing of milk and for development of several products for the first time in the world like milk powder from buffalo milk in 1960's to pro-biotic and sugar free ice creams in recent times. Talking about the Amul's sponsorship of a F1 Team, Mr Sodhi said that milk is the healthiest natural beverage known to mankind since time immemorial. We could not have lost this opportunity to showcase this to the world at first ever F1 race in India, the largest producer of milk in the world. The association with Sauber F1 Team will enhance the Asia's largest milk brand -Amul's global brand presence. Currently, there is no food brand associated with any F1 team with on-car presence. Amul logo will appear prominently on the two Sauber F1 Team race cars the rear wing front face and the drivers' helmets. Several product integrations too are being planned. Gujarat Co-operative Milk Marketing Federation is India's largest food products marketing organization. It procures 4 billion litres of milk annually from 3 million milk producers in more than 15000 villages, twice a day, and processes and markets its product range comprising Amul butter, cheese, ice cream, fresh milk, yoghurt, milk powders, UHT milk, flavoured milk, ghee, paneer etc in 3000 cities and towns of India and 40 countries around the world. Its annual sales turnover in 2010-11 was US$ 2.2 billion. Peter Sauber founded his company, PP Sauber AG, in 1970 for the design and construction of racing sportscars. In 1988, Sauber became the Mercedes works team in the sportscar world championship. One year later, Sauber-Mercedes celebrated a one-two victory in the famous 24-hours race at Le Mans and won the world championship title for drivers and teams only one year later. The Sauber Team has been in Formula One since 1993. In 2007 the team finished second in the constructors world championship, and in 2008 Robert Kubica won the Canadian Grand Prix ahead of his team mate Nick Heidfeld. The Sauber F1 Team's race drivers in 2011 are Kamui Kobayashi and Sergio Perez. |
| Sep 28, 2011 | Amreli & Bhavnagar Member Unions enrolled as Ordinary MemberAmreli & Bhavnagar Member Unions enrolled as Ordinary Member
(Amreli Union)
(Bhavnagar Union) The Amreli District Cooperative Milk Producers Union Ltd., Amreli and The Bhavnagar District Cooperative Milk Producers Union Ltd., Bhavnagar have been enrolled as Ordinary Member of the Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF). |
| Sep 27, 2011 | H.E. Rev. (Mr.) Harris Sithembile Majeke, High Commissioner of South Africa to IndiaH.E. Rev. (Mr.) Harris Sithembile Majeke, High Commissioner of South Africa to India
H.E. Rev. (Mr.) Harris Sithembile Majeke, High Commissioner of South Africa to India and Mr. Mvuyo Mhangwane, Counselor – Political visited Gujarat Co-operative Milk Marketing Federation Limited (GCMMF), Anand and Amul Dairy, Anand on 27th September 2011 to understand the "Amul" model of dairy Co-operatives. The dignitaries met Shri R S Sodhi, Managing Director and other Senior Officials of GCMMF. The delegation also noted the impressive growth achieved by GCMMF which is now 10,000 crores (2 billion USD) entity. They were impressed with the model which not only brings happiness to 3.1 million milk producers of Gujarat but also brings cheers to milk producers in the rest of India as "Amul" model has been successfully replicated in other parts of the country through the Operation Flood programme. The dignitaries were briefed on the history of Amul and the vital role played by Dr. V. Kurien, the father of the White Revolution in building of this movement. During his visit to Amul Dairy, H.E. Rev. (Mr.) Harris Sithembile Majeke quoted "This is quite an experience and this must be replicated in South Africa. This is the answer to the poverty problems faced by our communities. What a lesson to be learnt that from a humble beginning you can change the face of the world. This makes life very meaningful and is a realisation of a dream. You need to dream and wake - up to realize your dream". |
| Sep 21, 2011 | 30th Hoshin Kanri Review Meeting30th Hoshin Kanri Review Meeting
(Chairman, Shri Parthibhai G. Bhatol, addressing the Hoshin Kanri Participants) GCMMF conducted its 30th Hoshin Kanri (Policy Deployment) meeting at Anand from 19-21 September, 2011. Managing Director, General Managers, Depot-in-Charges, Zonal Managers, Zonal Accounts Incharges, Zonal MMO incharges, Zonal System Incharges, Departmental Heads, Product Officers, Ad Agency, etc. participated in this meeting. There were around 150 participants in this meeting. At corporate level GCMMF conducts this kind of meeting twice a year - one in February and another in September. The meeting is conducted in LSIP (Large Scale Interactive Process) manner. During this meeting the group reviewed status of various Hoshins taken in the last Hoshin Kanri meeting held in February, 2011 and made plans for the remaining period September, 2011 to March, 2012 along with action plans. |
| Aug 11, 2011 | SHRI SIDDIQUE AHMED, HON. MINISTER OF STATE FOR COOPERATION & BORDER AREA DEVELOPMENT, GOVT. OF ASSAM, VISIT GCMMFSHRI SIDDIQUE AHMED, HON. MINISTER OF STATE FOR COOPERATION & BORDER AREA DEVELOPMENT, GOVT. OF ASSAM, VISIT GCMMF
Shri Siddique Ahmed, Hon. Minister of State for Cooperation & Border Area Development, Govt. of Assam, visited GCMMF on August 11, 2011. The Hon. Minister was accompanied by Shri V. K. Pipersenia, IAS, Principal Secretary (Cooperation) and Shri Atul Chaturvedi, IAS, Principal Secretary (Animal Husbandry & Veterinary). The team met Shri R. S. Sodhi, Managing Director, Shri K. M. Jhala, General Manager (Sales & Marketing) and Dr. S. T. Desai, General Manager (Admn. & Cooperative Societies). They had wide range of discussions on the current dairy scenario. |
| Jul 04, 2011 | Amul ranked No. 1 "Indian" Brand for third consecutive year in AsiaAmul ranked No. 1 "Indian" Brand for third consecutive year in Asia
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| Jun 21, 2011 | Taste of India crosses 2 billion dollar milestoneTaste of India crosses 2 billion dollar milestone
GCMMF which markets the popular Amul brand of milk and dairy products crosses yet another landmark in its long and illustrious history. The results of the apex body of the dairy cooperatives in Gujarat, were declared on 21st June 2011, in the 37th Annual General Meeting of GCMMF. The organization which symbolizes ‘taste of India’ achieved a historical milestone by crossing the 2 billion dollar mark. During the financial year 2010-11, GCMMF registered impressive topline growth of 22.1%, achieving turnover of Rs. 9774 crores. While commenting on the results, Shri Parthibhai G. Bhatol, Chairman, GCMMF informed that this performance is even more remarkable, when viewed from the perspective that the organization was able to achieve 1 billion dollar turnover in the 33rd year of its formation while it took only just four more years to add another 1 billion dollar to its turnover. Turnover of GCMMF registered CAGR of 23% during the last 4 years. During the year 2010-11, GCMMF paid Rs. 8345 crores to its 30 lakhs farmer members. Payout to farmers also registered 23% CAGR in last 4 years. This consistently high growth is also reflected in the performance of its various mega-brands as the organization further enhanced its market-share in different product categories. Sales of Amul Butter has also shown an impressive growth of 26% in 2010-11. Sales of Amul Milk in pouches have grown by 34%. Sales of Amul Processed Cheese have shown consistent and very impressive growth of 29%. Amul beverage range including Flavoured milk, Buttermilk and Lassi has shown an impressive growth of 28% over the last year. Sales of Amul Masti Dahi also grew by 39%. With enhanced focus on fresh and fermented products, GCMMF launched Amul Probiotic Lasee in ready to drink cups, Amul Probiotic Buttermilk in PET bottles and flavoured yoghurt under the brand name Amul Flaavyo. In the Infant Milk Food category, their brand Amulspray registered growth of 20% and achieved the unique distinction of becoming a Rs. 1000 crore mega-brand. GCMMF recently initiated its largest distribution expansion exercise to extend its reach to smaller towns and semi-urban areas. Through implementation of its new ‘hub & spoke’ model of distribution, GCMMF plans to appoint 150 new Super-distributors and extend its reach to 3000 additional smaller towns & semi-urban areas in 2011-12. Retailing continues to be an important strategic initiative for GCMMF. During the year 2010-11, 1000 new Amul Parlours have been added, taking the total strength to 6000, thus reinforcing the wide popularity of the concept. Apart from 160 parlours at railway stations and 177 parlours operating at various centers of excellence, Amul also has 375 air-conditioned Ice-cream scooping parlours. In order to align supply chain strategy with corporate objectives across key lines of business in a timely & cost-effective manner and to achieve superior supply chain performance, GCMMF successfully implemented SAP ERP application in 2010-11. Shri Bhatol further informed that GCMMF plans to achieve turnover of Rs. 12000 crores in the year 2011-12. As the undisputed leader of organized Indian dairy sector, GCMMF will continue to focus on expanding category penetration and enlarging consumer base of the product categories that it operates in.
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| Apr 22, 2011 | GCMMF receives Srishti's G-Cube Award - 2010GCMMF receives Srishti's G-Cube Award - 2010White revolution turns a shade greener by plantation of 235 lakhs trees by GCMMF (Amul).
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| Apr 06, 2011 | Go-Live of SAP ERPGo-Live of SAP ERP
GCMMF implemented SAP-ERP across their Amul Milk Chain with a Go-live function on 6th April, 2011. It was the profound vision, full commitment & strong support from their top management that made this success possible. The success of the go-live implementation was truly a joint effort of Member Unions, GCMMF and IBM. The core teams were the backbone of the entire project in its execution. |
| Mar 18, 2011 | Maj. Gen. Anil Malik and Team From National Defence College, New Delhi, Visit GCMMF and Amul DairyMaj. Gen. Anil Malik and Team From National Defence College, New Delhi, Visit GCMMF and Amul Dairy
A 17 member team from National Defence College, New Delhi visited GCMMF and Amul Dairy, Anand on March 18, 2011. The team was lead by Maj. Gen. Anil Malik. They met Shri R. S. Sodhi, Managing Director and other senior officials of GCMMF. The team also visited Amul Dairy, Anand. |
| Mar 08, 2011 | GCMMF Celebrates Women's DayGCMMF Celebrates Women's Day
On 8th March, 2011, the International Women’s Day, GCMMF celebrated it with its women employees at Head Office, Anand. The women employees were given bouquet with Best wishes for their enthusiastic spirit be with them always. |
| Feb 19, 2011 | 29th Hoshin Kanri Meeting29th Hoshin Kanri Meeting
GCMMF conducted its 29th Hoshin Kanri (Policy Deployment) meeting at Anand from 17th to 19th February, 2011. Managing Director, General Managers, Depot-in-Charges, Zonal Managers, Zonal Accounts Incharges, Zonal MMO incharges, Departmental Heads, Product Officers, Member Union Representatives, Ad Agency, etc. participated in this meeting. There were around 140 participants in this meeting. At corporate level GCMMF conducts this kind of meeting twice a year - one in February and another in September. The meeting is conducted in LSIP (Large Scale Interactive Process) manner. During this meeting the group reviewed status of various Hoshins taken in the last Hoshin Kanri meeting, made plans and derived new Hoshins for the period April, 2011 to March, 2012 along with action plans. |
| Feb 18, 2011 | BOARD MEMBERS AND SENIOR OFFICIALS FROM GAY LEA FOODS CO-OP. LTD., ONTARIO, CANADA VISIT GCMMF, AMUL DAIRY, ANAND AND BANAS DAIRY, PALANPURBOARD MEMBERS AND SENIOR OFFICIALS FROM GAY LEA FOODS CO-OP. LTD., ONTARIO, CANADA VISIT GCMMF, AMUL DAIRY, ANAND AND BANAS DAIRY, PALANPUR
A 10 member team from Gay Lead Foods Co-operative Ltd., Ontario, Canada visited GCMMF and Amul Dairy, Anand on February 08, 2011. The team was lead by Mr. Andrew MacGillivray, President and Chief Operating Officer. They met Shri Parthibhai Bhatol, Chairman and Shri R. S. Sodhi, Managing Director, GCMMF, during their visit to Anand. The team also visited Banas Dairy, Palanpur on February 09, 2011. |
| Jan 20, 2011 | Farmers and Senior Officials From U.S. Grain Council Visits GCMMF And Amul DairyFarmers and Senior Officials From U.S. Grain Council Visits GCMMF And Amul Dairy
A group of ten farmers and two senior officials from U. S. Grains Council, headquartered at Washington, USA visited Amul Dairy and Gujarat Co-operative Milk Marketing Federation Ltd. to understand the Amul model of cooperatives which is currently synonymous with White Revolution in the country. The visitors had met Shri R. S. Sodhi, Managing Director and other senior officials of GCMMF, and Shri Rahul Kumar, Managing Director, Amul Dairy. The Amul model of cooperative development was explained in detail to the distinguished guests. They were impressed by the large range of products developed and marketed by GCMMF. The dignitaries were briefed on the history of Amul and the role played by its founder Chairman Shri Tribhuvandas Patel and Dr. V Kurien, the father of the White Revolution on building this movement. The distinguished guests expressed their gratitude for sharing our amazing story. |
| Jan 19, 2011 | 6th Amul Milk Hoshin Kanri Meeting6th Amul Milk Hoshin Kanri Meeting
GCMMF conducted its 6th Amul Milk Hoshin Kanri (Policy Deployment) meeting at Anand on 18th & 19th January, 2011. Managing Director, General Managers, Zonal Incharges, MMO-Incharges of depots and Zones, Representatives from Member Unions, Ad Agency Representatives, etc. participated in this meeting. There were around 100 participants in this meeting. During this meeting the group reviewed status of various Hoshins taken in the last Amul Milk Hoshin meeting and discussed various plans for the year 2011. |
(Mr. Suresh Kumar, MLA, inaugurated the first Café Amul in Bangalore on 6th October, 2011) 
The "Campaign" magazine published from Hong Kong and Singapore has ranked Amul as the No. 1 "Indian" brand in its list of Top 1000 Brands of Asia for the third consecutive year. Amul is also ranked as No.1 dairy brand, ahead of leading food and dairy brands of the Asia region like Dutch Lady, Dumex, Magnolia etc.
