GCMMF Finalist in World Beverage Innovation Awards - 2014
12-11-2014 : GCMMF – Finalist in World Beverage Innovation Awards - 2014
FoodBev Media shortlisted GCMMF as one of the top 3 finalists for their entry to World Beverage Innovation Awards-2014 on 'World's first WhatsApp contest - Amul Kool Display in the category of Best Brand Marketing Campaign or activation.
Since 2003, FoodBev Media has organised the World Beverage Innovation Awards – designed to celebrate excellence and innovation across every category of the global beverage industry. All entries were shown and finalists and winners were announced at special event during the world's largest beverage industry trade event – BrauBeviale 2014 – in Nuremberg, Germany, on 12 November 2014.
GCMMF conducted world's first WhatsApp Contest – "Amul Kool Display" for 1 million plus retail outlets based in various parts of the country. To take part in the contest, contestants (our retail shopkeepers) had to take a Selfie with the Amul Kool (Beverage Brand of Amul) display and then send the picture to our corporate WhatsApp number (7359583333), which was specifically activated for this contest.
Winners were selected everyday on the basis of attractiveness, innovativeness and the use of maximum different packs of Amul beverage range. The selected winners were also announced through Amul's Facebook contest page : www.facebook.com/Koolcontest
One Mega winner (Retailer) was selected each day. The photograph of the retailer (Mega Winner) along with the photographs of his wholesale distributor (WD) and WD Salesman were displayed on the National Television Channel Set Max during the live screening of IPL7 in May 2014.